It seems that people want to give me a piece of their minds all the time. Last week I was talking about my bookings for the upcoming fall salmon season when someone asked, “how much do you charge?” When I told them my rates, they proclaimed, “that’s too much.” At first, I was offended by this accusation. Obviously this person thinks what I charge per day is pure profit. Far from it! There are many costs associated with being in business for yourself – and its no different with guiding.
Having literally thousands of dollars tied up in boats and motors, a truck, rods and reels, tackle and lures, traps, nets, electronics, and safety equipment is only the start. I use all top-quality equipment – folks paying money for a fishing trip deserve to have gear that won’t fail on them in a critical moment. You won’t find any duct tape on any of my gear. I could go with lower-quality equipment, but I wouldn’t have as much confidence in it, and you wouldn’t have as much confidence in me.
There’s a whole other side of business costs too. Fuel, insurance (truck, boat, liability), bait, licenses, maintenance are just a few of my expenses. I can easily burn $50 worth of fuel in a day, and $50 worth of bait. Insurance is well over $100 per month. If something needs repaired on my truck or boat, a minimum expense is $250. To obtain my U.S. Coast Guard licenses, I traveled to Astoria and took classes, one 1-week class and one 2-week course. This doesn’t include state licenses or tags for my truck and trailer. I am also required to attend CPR/First Aid courses every year. And then there’s advertising: we traveled to a Sportsman’s Show in Idaho and I distribute brochures in the area.
Finally, my day doesn’t start when I meet folks at the dock and end when they get off the boat. If I meet folks at 6:00, I’m up and getting stuff ready by 4:00. Lunch needs to be made, coolers packed, load gear, double check to make sure all equipment is ready and secure. Pulling out of the driveway by 5:00. I try to get to the launch at least 30 minutes early to account for any crowds and because its inevitable that fishermen always get there early. I have to be ready to go. Fast-forward to the end of the day. We’ll fish for a minimum of 8 hours (unless we get early limits), many times fishing for 10 hours. I clean the fish and pull the boat out. I stop by the gas station and fuel up. Boat gets washed and motors flushed. All the rods get re-rigged and prepped for the next day. I brine and prepare the bait. Whoa, its 7:00 p.m.! Time to slam down dinner so I can make some phone calls before it gets too late. During the season, I can easily put in 14-16 hour days.
You get what you pay for. Many folks choose to come fishing with me a few times a year rather than buy their own boat because owning and maintaining a boat is a big expense. Way bigger than going with a guide a few times a year. My prices might seem high to some because they don’t realize all that goes into the guiding business. If guiding was the easy way to be a millionaire, there’d be a lot more people doing it.
See You On The Water,
Action Jackson
(Please send comments or questions to Action Jackson at 268-6944 or www.actionjacksonfishing.com)
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6 comments:
Yeah, sure. You get sick pleasure out of over-charging poor families in these hard times! Shame on you, Mr. "Pro Guide!"
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